Meta Ads for Dental Practices
Pen & Pixel builds and manages complete Meta ad systems for independent dental and orthodontic practices across the US — campaign, landing page, and lead follow-up included.
Average cost per new patient lead
Time to first qualified leads
Minimum ROI target on total investment
The Problem
Meta's algorithm exhausts your local audience after 3 to 6 weeks. After that, cost per lead climbs quietly while new patient enquiries drop — and most practices never know why.
Ads that open with your practice name or a checklist of features get scrolled past immediately. The hook determines everything. Most dental ads fail in the first two seconds.
Sending ad traffic to a homepage loses 60 to 70 percent of potential patients before they ever submit a form. No dedicated landing page, no follow-up system, no conversion.
A lead called within 5 minutes converts at 4x the rate of a lead called an hour later. Without a system, most practices lose their best leads before they ever reach the phone.
What We Build
Full campaign setup and ongoing management inside Meta Ads Manager. Audience targeting within your practice radius, three hook variations tested simultaneously, weekly optimisation to reduce cost per lead month over month. We handle everything inside the platform.
A purpose-built page for each campaign — one offer, one form, one action. No navigation menus, no homepage distractions. Designed to convert clicks into leads at 35 to 40 percent rather than the 10 to 15 percent a practice homepage typically produces.
A three-email automated sequence that contacts every lead who does not answer the phone — immediately after form submission, 24 hours later, and on day five. Built, connected, and running before the first ad goes live.
Every Friday, a one-page report lands in your inbox with five numbers that matter: leads generated, cost per lead, appointments booked, ad spend used, and what we changed this week and why. No jargon. No vanity metrics.
How It Works
A 15-minute conversation to understand your practice, your market, and your current patient acquisition situation. We identify the highest-leverage opportunity before building anything.
We build the full system — campaign, landing page, email sequence, pixel setup — within five business days of your first payment. You review before anything goes live.
Campaign goes live. We monitor daily for the first two weeks, identify the winning ad creative by day 14, and begin scaling what works while cutting what does not.
End of month review call to walk through results, discuss what improved, and plan the next 30 days. The system compounds — month three consistently outperforms month one.
Who This Is For
Pen & Pixel works exclusively with independent dental and orthodontic practices in the United States — not corporate chains, not multi-location groups with internal marketing teams. We work with practice owners who make their own decisions and want a partner who is as invested in their results as they are.
Get In Touch
Send us a message with your practice details and we will get back to you within 24 hours. Or book a 15-minute discovery call directly and we will walk through exactly what we would do for your specific practice and market.
Prefer to talk directly?
No pitch. No pressure. Just a direct conversation about your practice and whether we are the right fit.
Choose a Time That Works